David Cooper’s Bio Data

When your neck’s on the block to produce responsive marketing material for your clients, you focus very clearly on giving them the very best!

In more than 20 years creating direct marketing material for my clients, my neck’s been on the line so many times – and yet I’m still here so I guess there must have been a fair degree of success! [Click here to see what my clients have to say]

So what’s the secret?

I guess it comes from a variety of sources. Firstly wide experience – not just in marketing, but in life generally. I qualified as a Chartered Accountant (but don’t hold that against me!); I worked in Nigeria and in Europe for Price Waterhouse, before I ‘found’ marketing.

Secondly, a brilliant marketing mentor, Michael Cansdale, who taught me the subtle secrets of direct marketing copywriting and design. Thirdly, a love of writing and the use of language to influence people. Fourthly, gaining greater knowledge and understanding of the principles of marketing and testing from masters like Jay Abraham.

Since setting up Direct Marketing Solutions in 1992, I have created marketing strategies and promotional material for some of the best-known people and organisations in the world of personal and business development.

Nightingale Conant and Peter Thomson are long-term clients, and I have also worked with Bob Proctor, Jay Abraham, Richard Denny, the Dale Carnegie Organisation and Roy Sheppard in the personal development arena as well as many other manufacturers, retailers and service companies.

Areas of expertise

• Copywriting for letters, leaflets, catalogues, ads and brochures
• Copywriting for websites, email campaigns, adword advertising
• Strategic marketing advice and needs analysis
• Response (order form) design and layout
• Project review, analysis and reporting
• Design and implementation of response and reporting systems
• Continuity and subscription programmes
• Project and product development and strategy
• Lead generation techniques
• Cost-effective print purchasing
• Leaflet, catalogue and advertisement design
• Media planning and buying
• List rental advice and procurement
• Database building and maintenance.

If you would like to use my skills and experience to improve your own marketing material, please click here to send an email to me and outline your requirements, or call me on 01803 875522. I'm always happy to have a chat!

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