Copywriting for Advertisements and Leaflets

If you are creating advertisements or leaflets to sell your products or services or to invite enquiries, you need to consider a variety of techniques to boost response.

Advertisements

The creation of an advertisement to appear in newspapers, magazines, Yellow Pages etc needs to combine a number of copywriting techniques. Headlines, the offer and the order form are all important elements in the construction of a response-generating advertisement.

In addition, the best ads will also include a host of customer benefits - possibly in bullet-point format, and a number of testimonials, if space allows.

Leaflets

Similar to advertisements, leaflets are constructed by incorporating a number of elements: headlines, offer, order form – but in addition, the extra space allowed by even a simple leaflet means you can incorporate more graphic elements, such as photos, diagrams, and can include testimonials – vital in supporting any product or service.

Important points to remember

When writing and constructing advertisements or leaflets, the flow of the text and the position of the graphics and pictures is vital in ensuring you guide your reader to the point where you want him to take action. If you remember that we naturally expect to read from top left to bottom right, then you need to allow your reader’s gaze to flow in that general direction across and down the page, picking up all the important information on the way. This ‘skim read’ is an important test to ensure you are making the best use of the space available to you.

If you would like to use my copywriting skills to improve your own advertisements, leaflets or catalogues, please click here to send an email to me and outline your requirements, or call me on 01803 875522. I'm always happy to have a chat!