Marketing Template

Now, thanks to Direct Marketing Solutions’ USP Generator Service, you can get professional help to develop a powerful USP that will elevate your businesses beyond the
‘norm’ and give you a competitive advantage in your industry.

By asking a series of key questions about your business, DMS builds a portfolio of information then moulds it into a number of USP suggestions. Following review and further
discussion with you, DMS creates a complete package of marketing statements in a variety of formats which you can use in all your marketing material.

With these fundamentals in place, you will find that creating powerful marketing and advertising material becomes much simpler. What’s more, your core marketing message will always be consistent and in line with your overall business objectives.

Our credentials

Since setting up Direct Marketing Solutions in 1992, we have written and designed thousands of direct marketing sales letters, brochures, catalogues and order forms for some of the UK’s leading direct mailers (American Express, Diners Club, Nightingale Conant).

Even the simplest sales letter requires in-depth research so, over the years, we have developed a number of key questions which provide us with the essential material and
business understanding to write any marketing material.

Our insistence on ‘getting under the skin’ of every organisation we work with allows us to establish the key benefits, the unique sales benefits, inherent in every organisation.

Only by harvesting this depth of information can we understand the peculiarities and specialities of the organisation – and turn them into powerful and unique selling propositions. And this is what we can do to help you!

For many entrepreneurs or business managers/owners who recognise the benefits of having and using a USP, the thought of sitting down and creating one is just too difficult. That’s why we have set up the DMS USP Generator to provide a highly professional and effective service.

Now, for a one-off fee, you can have a powerful and effective USP created for your business by some of the most experienced marketers in the UK.

And that’s not all!

USP Generator Service

The USP Generator service gives you:

Your USP - honed and refined to reflect your competitive edge.

An Elevator Speech – based on your USP, that you can use in any network, meeting or conversation to express your business’s exclusive edge.

A Strapline – which can be used to support your company logo in ads and leaflets also based on your USP.

An Executive Summary - which can be used in any formal document, corporate reports, presentations etc to reflect your USP.

Professionally written and collated, your USP will become the key to your business success.

The USP Generator Service costs $675

USP Generator PLUS Service

To set the USP Generator wheels in motion, simply send an email to usp@direct-marketing-solutions.co.uk and we will contact you to arrange the first steps.