“How you can turn ineffective marketing into a powerhouse of profitability –
without risk – in 30 days or less”

According to the DTI, 80% of new businesses fail within the first 5 years. That’s a frightening statistic, isn’t it?

So if your business has reached that 5 year milestone unscathed – Congratulations!

But even then, there’s no room for complacency. 80% of the remainder will fail within the next 5 years too. That means at the end of 10 years only 4% remain. 96% will fail.

96 out of every 100 businesses which start out full of hope, expectation, and with dreams burning bright, will be on the scrapheap – like last night’s leftovers.

I’m sorry if that all sounds a little gloomy, but sometimes it takes a dose of reality to make you sit up and take notice. Like taking a cold shower, you are suddenly on full alert. Because this is important. I want you to be focused and alert about what I’m about to tell you.

Believe me, I want you to be one of the remaining 4%.

So where are you in this process, right now? Are you confident you won’t be one of the casualties? Is your business plan fool-proof? Are you ready – and able - to cope with everything that’s thrown at you and your business in the next few years?

How can you be certain you’ll make it?

What’s the secret that most businesses are ignorant of? What’s the one aspect of running a business that most owners get horribly wrong?

MARKETING!

Want a quick overview?

Click here for a 2-minute tour

Yes, marketing is the key to having a successful business – or no business at all. Cost-effective, response-driven marketing is what makes a real difference to many businesses - mostly the surviving 4%!

How do I know? For the past 12 years I have run my own marketing consultancy and have witnessed for myself the results of mis-managed marketing campaigns and the impact of having no marketing strategy at all. Clients come to me with their hopes and dreams in tatters because they haven’t thought-through their marketing plan carefully enough.

They all claim to have a plan, but when it comes down to brass tacks – there’s nothing of any substance there. What’s worse, many of them claim to have tried various aspects of marketing – but have become resigned to failure. How many times have I heard “We’ve tried direct mail – and it doesn’t work for us” or “We’ve tried advertising – but it doesn’t work for us.” ?

The problem is not in the trying, but in the execution!

Most of them have written the marketing material themselves – or worse still, got someone else in the business to do it, even if they have no marketing or advertising skills. It’s crazy! No wonder it didn’t work! It’s like running an engineering business and asking a marketing expert to use the precision tools. He will get it horribly wrong.

If that sounds familiar to you, then I’m delighted you are reading this letter right now, because it might just save your business!

You see, with a few basic marketing tools and a little understanding, most small business owners can transform the power of their marketing materials – and that means better responses, better results, better profits – and an ongoing profitable business.

And that’s why I’d like you to read on, because you are going to discover just how easy it is to acquire the necessary skills.

But first, let me give you a little background about myself…

As I mentioned earlier, I have been involved in marketing for more than 20 years, both as a client and in running an agency/consultancy. But my real passion is in copywriting – creating the words and phrases that really make a difference to response. Honing and perfecting each paragraph so it gives the exact meaning you are looking for.

In the past few years I have written marketing material for many medium and small businesses, for some of the biggest direct mail organisations in the country like American Express and Diners Club, and for some of the best known people in the marketing and personal development world, like Nightingale Conant, Jay Abraham, Bob Proctor, Richard Denny and Peter Thomson.

It’s not easy. Sometimes I work on a single sales letter for more than a week – then throw it away and start again. Sometimes it just flows. But the satisfaction in seeing your words in print is enormous.

So how can I help you?

Imagine you are setting up your own small business. Cash is tight. You have a great idea and you’ve tested the market. The market seems ready for your idea. But how do you promote it? You can’t afford to bring in a marketing expert, but you want to give it your best shot.

So wouldn’t it be great if you could listen to an expert – someone who has years of experience in writing and designing marketing material – and, like a sponge, soak up his knowledge, his techniques and his strategies for yourself.

Hundreds of short cuts that will save you thousands

It could save you thousands in expensive mistakes. It will certainly save you time in gaining the experiences for yourself. Above all, it will give you hundreds of short-cuts to effective writing and creating compelling marketing materials.
And here’s the best news! It’s now available for you in…

POWER MARKETING
The simple recipe for profit and prosperity

This 6-disk program contains examples of the techniques, strategies and ideas which have helped me create effective and responsive marketing material for hundreds of clients, large and small.

The program came about following a talk on marketing I recently gave to a small group of entrepreneurs in London. The host, Paul Elliott, was sufficiently impressed with what I spoke about – and the reaction it provoked from the audience – to invite me to record my thoughts on marketing. ‘POWER MARKETING’ is the result.

Simple, easy-to-understand techniques…

In more than 6 hours of recording, I lead you through the intricacies of direct response copywriting, in a simple, easy-to-understand way. And if I do lapse into jargon at any time, Paul is there to quickly bring me back to earth with a searching question or two!

The program has been split into 4 sections:

1. How to grab attention
When we are bombarded by hundreds of marketing messages every hour of every day, how can you be sure your message will stand out sufficiently to be read? In this section, you’ll discover the secrets of ‘doormat impact’ – how you can be sure your message will get read and acted upon:

		The secret formula to ensure your envelopes get opened first
		Why you must have a PS at the end of your letter
		What’s the most frequent mistake in writing a sales letter – and how to avoid it
		Why headlines help you write powerful letters and adverts
		Why you need to find the fear
		Why you must write to ‘an audience of one’ – and how to find them

2. How to stimulate interest
Once you’ve grabbed people’s attention, you need to draw them in and maintain their interest in your product or service. That means you have to know a lot about their background, their likes and dislikes so you are on their wavelength when you are writing. In this section you’ll find out:

		How you can get people to turn the page
		How to use colours to lead people across the page
		How you can keep your reader in a positive frame of mind
		When you should use jargon
		The secrets of making the text interesting to read
		How you can link different ideas without losing their interest

3. How to create desire
Now you have to move people from interest to desire by stirring their emotions and making the benefits of using your product or service very real. In this section you’ll discover:

		How to create pictures in their minds
		Techniques for turning features into benefits
		How to make the reader experience using your product
		Why a ‘me-too’ attitude can give you more sales
		How to use case studies and testimonials for maximum impact
		Why price is unimportant compared to the result

4. How to persuade people to take action
By now, your reader should be ready to purchase, so you have to show him/her what they need to do next, clearly and without any confusion. In this section I’ll show you:

		How to make sure your buying process works
		How to remove the hurdles to buying that many businesses put in the way
		Why you should consider having an 0800 number
		Why you need to think about your ‘most-wanted outcome’
		… and so much more!

In addition, you’ll get the precise actions I take whenever I start a new writing project – and all the steps you need to take before you put pen to paper, including the one critical tactic that will put you and your business head and shoulders above all your competitors. Guaranteed!

And there’s more…

When I started this program, I wanted you to have so much information about marketing and creating marketing material that I decided to include an important section on keeping your marketing within the law. These days you have to be very careful about any claims you are making in your letters and leaflets, so I have given you a quick overview on the legalities to bear in mind. This section alone could save you from some embarrassing mistakes and keep you clear of the law.

BONUS 1

BONUS 2

Imagine the next time you’re contemplating a new marketing campaign. Wouldn’t it be great if someone like me, with more than 20 years experience in writing and designing marketing material, was standing by your side, ready to offer help and guidance at every stage of the process?

Writing headlines? I’ll be there with a few suggestions. Setting out an order form? I’ll show you how to do it and avoid the mistakes that often occur in this critical area of the order-generating process. POWER MARKETING - The Recipe for Profit and Prosperity is designed to help you every step of the way. At only £169.36 and £4.95 p&p, this represents extraordinary value for money. By applying just one of the techniques included in this program you could easily save that amount of money over and over again.

Why am I prepared to offer this Guarantee? Simply because I know how powerful and effective these techniques are when applied to any marketing material. Put them into practice in your marketing program and you’ll soon see their real value.

Interested, but still not convinced? Here’s what David Hughes, Managing Director of Nightingale Conant UK has to say:

To order POWER MARKETING - The Recipe for Profit and Prosperity couldn’t be easier. Simply click on the Paypal button below and you’ll go straight to the secure ordering page.

You can fill in all your details in complete security.

Payment is available using all the major credit and debit cards.

A treasure chest of information, ideas and techniques…
If you are looking to guarantee your business success now and for years to come, the answer is staring you in the face right now. You will have access to a treasure chest of information, ideas and techniques that you can apply to your business day after day, week after week, month after month and watch your results become transformed to a predictable, profitable and fast-growing enterprise.

Whatever business you are involved in, whether it’s manufacturing or service, large or small, the techniques you’ll discover in POWER MARKETING will propel you and your business to greater profit and unlimited prosperity.

Good luck!

David Cooper

P.S. Don’t forget, in addition to more than 6 hours of high value marketing information that will transform your business, and the Bonus CD of internet marketing techniques, you will also receive a CD with my compliments containing examples of more than 60 sales letters and order forms which you can use as templates for your own material.

Priceless!