Click here for more information and details of how to buy.

'Commonsense Direct Marketing' by Drayton Bird

Exactly as it says in the title! How many times do we need to go back to basics to make sure we are on the right track? Drayton's simple words of wisdom come from years of experience.For anyone new to direct marketing this book puts it all into perspective. It's easy to read and simple to understand.
Commonsense Direct Marketing. Buy now.

'Ogilvy on Advertising' by David Ogilvy

Often referred to as the 'father of modern advertising', Ogilvy's insights are profound, perennial gems which underpin much of today's best advertising. Take a look at this brilliant book and you'll recognise the influences which Ogilvy has brought to the advertising industry.
Ogilvy on Advertising Buy now.

'Successful Creativity in Direct Marketing' by John Watson

A comprehensive explanation of the key elements in any direct marketing campaign from one of the founders of WWAV. A book to be dipped into time and time again if you are looking for inspiration - and my personal favourite. Lots of examples of great ads and sales letters.

(I believe this book is out of print, but well worth finding a second-hand copy on Ebay if you can!)

Other books you may find helpful in the development of your business:

'Think and Grow Rich' by Napoleon Hill

A ‘must-read’ text for anyone interested in wealth creation and personal development. First published in 1937, it has sold many millions of copies since then and continues to be a best-seller. The book is the result of Hill’s 20 year research into what makes people wealthy; research that led him to interview over 500 of the most famous names in US business and politics – Ford, Wrigley, Eastman, Gillette, Rockefeller, Edison and Roosevelt.

Think and Grow Rich Buy now.

'Why Men Don't Listen and Women Can't Read Maps' by Allan & Barbara Pease

This hilarious book spotlights the differences in the way men and women think. Why men really can't do more than one thing at a time (according to women!) and why women make such a mess of parallel parking. Why women talk so much - and men so little! This is a must-read for all men and women who love each other, hate each other, or simply co-exist. You will learn as much about yourself and how to improve your relationships, as you will about the opposite sex.

Why Men Don't Listen and Women Can't... Buy now.

'Rapid Result Referrals' by Roy Sheppard

For anyone who hates selling themselves in business, here’s the ideal way to get more work, more sales, more leads. Rapid Result Referrals includes more than 125 practical, easy-to-apply ideas for generating referrals and testimonials in the first 2 chapters alone.

Rapid Result Referrals Buy now.

'Influence: Science and Practice' by Robert Cialdini

If 'Commonsense Direct Marketing' provides the starting point for anyone interested in direct marketing, this book is the key for anyone wanting to understand the psychology of persuasion. Using real-life examples, Cialdini explains what influences people to respond to marketing messages; to verbal or visual commands; and how we can adapt our messages to get maximum response. Essential reading for anyone involved in sales and marketing. I urge you to read this.

Influence: Science and Practice... Buy now.

'Go MAD About Coaching' by Andy Gilbert and Ian Chakravorty

Imagine knowing the right questions to ask, at exactly the right moment, to help you and others achieve success. Imagine mastering a coaching process that enables you to help yourself, your team and your organisation to make the differences that really matter. You'll find it all in this brilliant book.

Go Mad About Coaching  Buy now.

'The Achiever's Edge' Peter Thomson's monthly audio/downloadable newsletter

Brilliant personal and business development insights and ideas sent to you every month. To sign up, go to www.theachieversedge.com

'Lead The Field' by Earl Nightingale

It may be 40+ years old, but this seminal recording contains so many powerful ideas that it continues to be many people's all-time favourite audio programme.
To purchase, click here. 'Lead The Field'

'Conversation - The Power of Persuasion' by Peter Thomson

How to get the most out of every communication, by using the words and phrases that really make a difference. To purchase, click here: 'Conversation' (Now re-named and expanded as 'The Best-Kept Secrets of Great Communicators')

'The E-Myth Seminar' by Michael Gerber

When 80% of new businesses go bust in their first 5 years, you need to understand the reasons why. Gerber puts it in perspective and explains how to avoid the 'Entrepreneurial Seizure' that afflicts so many new business owners, by working ON your business, not IN it.

To purchase, click here: 'The E-Myth Seminar' 

The DMS star selection 6 CDs + Workbook

Audio of the Month

Robert Kiyosaki's Rich Dad Secrets

In this ground-breaking programme, you will discover the wealth-creating secrets that Kiyosaki learned from his own rich dad – and gave him the key to become a self-made millionaire. Instead of working for money, you will find out how to make money work hard for you. You’ll discover why you don’t need a high income to become rich—and that all you do need is the type of financial education this program offers. If you’ re looking for bold new ideas about money and are ready to make financial changes in your life, this program is an excellent place to start.

To purchase, click here: 'Rich Dad Secrets'